Burberry company profile

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Burberry company profile

Burberry is an international luxury brand. Its globally recognized name, trademark, and signature trenchcoat have been synonymous with quality and enduring style for over years. History of Burberry Ltd.

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The Burberry name is virtually synonymous with the tan gabardine raincoat pioneered by the company more than years ago. Inthe firm launched the Prorsum designer collection as part of its efforts to reinvent Burberry's luxury brand status.

Choose your location and shop initiativeblog.com for innovative menswear and womenswear. Discover luxury outerwear, leather bags, cashmere scarves, beauty and more. Updated world stock indexes. Get an overview of major world indexes, current values and stock market data. Burberry announced plans for a narrower product range and a sharper focus on bags and online sales. E-commerce initiatives are expected to account for about a third .

An icon of classic clothing, Burberry has utilized licensing and brand extensions to appeal to a younger generation of fashion-conscious customers.

A sportsman, Burberry was dissatisfied with the then-popular rubberized mackintosh raincoat, which was heavy, restricting, and stifling, and thus unsuitable for extended outings.

Inspired by country folk's loose "smocks," Burberry designed a tightly woven fabric made from water-repellent linen or cotton yarn. Although sturdy and Burberry company profile, this "Burberry-proofed" cloth was lightweight and allowed air to circulate, making it considerably more comfortable than the heavy mackintosh.

The tailor trademarked his cloth "Gabardine," a Shakespearean term that referred to shelter from inclement weather. Burberry developed five different weights of gabardine: Burberry was a shrewd marketer, employing trademarking and advertising to great benefit.

Illustrated advertisements touting the clothing "designed by sportsmen for sportsmen" drew customers to Burberry's retail outlet, which was established in London's Haymarket section in Having used a variety of labels to distinguish its garments from imitations, the company registered the "Equestrian Knight" trademark inan insignia used continuously through the mids.

Also employed in the corporate logo, this image represents several Burberry ideals. The armor signifies the protection afforded by the outerwear, the "Chivalry of Knighthood" reflects the company's own standards of integrity, and the Latin adverb "prorsum" "forward" referred to Burberry's innovative fabrics and styles.

Although the gabardine name was used under exclusive trademark by Burberry untilBritain's King Edward, one of the first members of the royal family to don the gabardine coat, has been credited with popularizing the Burberry name by requesting the garment by name.

Burberry garments have enjoyed a loyal following among royalty and celebrities around the world ever since. The Prince of Wales. Considered a "rite of passage" by some commoners, a Burberry coat was a prerequisite to a first job interview.

New Products for the New Century By the turn of the century, Burberry offered an extensive line of outerwear for both men and women.

The company designed hats, jackets, pants, and gaiters especially for hunting, fishing, golf, tennis, skiing, archery, and mountaineering. The garments' time- and weather-tested reputation for durability helped make them the gear of choice for adventurers of the late 19th and early 20th century.

Balloonists and early aviators wore specially made Burberry garments that let neither wind nor rain penetrate.The company sells clothing, accessories and beauty products for men and women through retail and wholesale channels across the globe, and its products span casual and high fashion. Burberry has stores (and concessions) some 63 countries, and around half are located in the Asia-Pacific initiativeblog.comon: Horseferry HouseHorseferry Road, LONDON, SW1P 2AW.

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Burberry company profile

Burberry Group plc is a manufacturer, wholesaler and retailer of luxury goods. The Company also licenses third parties to manufacture and distribute products using the Burberry trademarks.

Luxottica Group is a leader in premium, luxury and sports eyewear with over 7, optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a. Sir John Wilfred Peace (born 2 March ) is a British businessman, ex-chairman of British fashion house Burberry and ex-chairman of Standard Chartered, a British multinational banking and financial services company.

Since , he is Chancellor of Nottingham Trent University. Riccardo Tisci, Chief Creative Officer, Burberry Riccardo Tisci is a graduate of Central Saint Martins in London, and most recently held the role of Creative Director at Givenchy where he designed haute couture, womenswear, menswear, leather goods and accessories from –

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