Their motivation to do this depends on: Access to high-quality, reliable information about the environmental characteristics of products, which helps consumers express their demand for environmental quality in the marketplace.
Values The specific cultural values of a country may determine whether concern about environmental issues actually leads individuals to engage in environmentally friendly behaviors, according to the new research published in Psychological Science, a journal of the Association for Psychological Science.
The findings suggest that individual concern is more strongly associated with motivation to act in countries that espouse individualistic values, while social norms may be a stronger motivator in collectivistic societies.
But this relationship might not hold for individuals living in more collectivistic societies, which place more emphasis on social harmony and conformity than on self-expression, the researchers hypothesized.
In one study, Eom and colleagues looked at data collected from individuals in 48 countries for the World Values Survey. As part of the survey, participants rated how serious they thought various environmental issues — including global warming and pollution — were.
As a measure of environmental action, individuals also rated their support for two strategies aimed at addressing environmental pollution: Data from respondents in the United States, a country with a high level of individualism, showed the strongest correlation between the two variables.
At the same time, there were many countries in which there was almost no relation between environmental concern and proenvironmental behavioral intentions.
Further analyses showed that the link between environmental concern and support for environmental action was associated with national-level individualism: The more individualistic a society, the stronger the link.
This remained true even after the researchers took various other cultural factors into account. To examine whether different factors drive environmental action in individualistic and collectivistic cultures, the researchers conducted a second study with participants from the United States an individualistic culture and Japan a collectivistic culture.
In line with their previous findings, environmental concern was correlated with environmental behavior — in this case, choosing environmentally friendly products — but only among American participants. On the other hand, believing that a large proportion of people engage in environmentally behaviors was associated with making eco-friendly choices among Japanese participants, but not American participants.
Together, the findings suggest that personal concerns are more likely to motivate people to take environmental action if they live in individualistic countries, whereas social norms are more likely to drive people to engage in environmentally conscious behavior if they live in collectivistic countries.
The research has direct implications for galvanizing public support and action in relation to environmental issues but it also sheds light on promoting public engagement in societal issues, more broadly.
Kim and David K.Stage-wise Syllabus for Environmental Education. Mission Statement.
Creating a society of motivated citizens committed to conservation, preservation and protection of the environment and striving towards a life in perfect harmony with nature. Consumers account for more than 60% of final consumption in the OECD area, and can have a major impact on green growth by purchasing products that have desirable environmental properties such as recyclability and energy efficiency, and by modifying their behaviour to support environmental goals.
Environmentally friendly or environment-friendly, (also referred to as eco-friendly, nature-friendly, and green) are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.
Although significant research on environmental consciousness and awareness of the consumer exists (Diamantopoulos et al., , Green consumption, adoption of eco-friendly products, environmentally responsible purchasing, sustainable consumption, and eco-innovativeness were found to be the major dependent variables.
“Environmentally friendly, environment-friendly, eco-friendly, nature-friendly, and green are marketing claims referring to goods and services, laws, guidelines and policies that inflict reduced, minimal, or no harm at all, upon ecosystems or the environment.”. As Global Warming becomes a more tangible threat and environmental degradation takes up menacing proportions, its time the corporate world rose to the challenge of sustainable development.
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