Identify Your Target Markets Detailed research on a store's customers enables a business to understand which approaches work best. For example, if your target market is made up of senior citizens, that would require a different marketing approach, different products and different services from those that a preteen would want. Many similarities do exist, however, among the various key demographics in your target market. Target identifiers such as profession and professional level of income; where they live; any hobbies or recreational activities; and age, as well as gender and orientation, all inform a business as to which characteristics are shared, and which characteristics marketers should appeal to.
According to this book, to know your customer is the basis thing for a success business. A good way to learn to do something better is to observe in action those who do it very well.
The company who know their customers better than anyone else has more chance to success. In order to know your customers first of all is to know what a customer is.
There are several tips you should keep in mind: He is the purpose of it. Thinking the way the customer thinks is very important. Successful businesses excel at creating shared frames of reference.
Service management is a total organization approach to marking superior service the driving force of your business. It is a transformational concept, a philosophy, a thought process, a set of values and attitudes, and a set of methods. The most compelling reason is to gain superior customer knowledge and make service your driving force is to create differentiation from your competitors.
One of the most potent ways to create market differentiation is by linking the quality of service with the quality of the product. Service quality, product quality and cost containment are the dimensional choice model. Customers are different and have different needs, even within fairly close geographical confines.
That blueprint is the customer report card. A customer report card is a physical, tangible, management tool. The report card is crucial to your business success because it is your direct contact with the frames of reference of your customers.
Before you building your customer card, there is something you should consider first: Who are your customer? What do customers want? How are you doing, in meeting their service requirements? After all, the quality of work life has a direct and powerful influence on how they treat one another and your paying customers.
To gain the service advantage you will need to gather the most complete and accurate information you can from all your customers.
Seeing things as the customer does is important for another reason. There are three basic question you need to address about demographics: Why are they important? How do you collect them?
Demographics provide the profile of your average customer, they are your first source of information. These special data are the most common means for segmenting your market and for identifying new targets you wish to reach with your product or service.Consider using research firms that might present a more objective face to customers who engage with your organization and its competition.
Consider using the SWOT rule: Identify your competitors’ strengths, weaknesses, opportunities, and threats.
You can use a SWOT for a brand, product, or even an experience. Nonfiction. People who viewed this item also viewed. Identify and Fulfill Customer Service Expectations Thomas L.
Powers The delivery of quality service is becoming increasingly important to successful industrial marketers. This article examines the components of service quality and discusses how those areas can be .
Jun 30, · Successfully predicting or understanding what a customer needs and wants can mean the difference between a sale, future sales, or the customer never coming back. Jun 27, · A strategy that encourages customer feedback will provide you with insight into customers’ attitudes toward your products and services, helping you identify .
The Service Advantage: How to Identify and Fulfill Customer Needs [Karl Albrecht, Lawrence Bradford] on initiativeblog.com *FREE* shipping on qualifying offers. Shows how utilities, hospitals, hotels, cruise lines, restaurants, banks, airlines, and retail stores identify and fulfilling customer needsPrice: