Forbes most powerful brand puts it in the 86th position. Currently, PepsiCo manufactures Gatorade and the drink is distributed to over eighty countries.
Skip to content 2nd Blog: Macro Factors The macro environment is a number of broad forces that affect not only the company, but also the other factors within the micro environment Jobber, Economic- The economy can effect the sales of Lucozade Sports drinks.
For example if a country is in recession Lucozades potential customers will have lower disposable income meaning they will more likely to buy cheaper sports drinks i. Environmental — Lucozade sports drinks are sold in plastic bottles.
Recycling and the environment is a high priority in the UK and other countries. Lucozade should encourage the recycling of there plastic bottles by there packaging. Social — The sports industry is constantly growing all over the world and this provides many opportunities for a sports drink company like Lucozade, opportunities such as advertising, celebrity endorsements and producing new products.
Another social factor that may effect Lucozade is people believing Lucozade sports drinks are bad for your health because of the ingredients and the high sugar levels. For example parents would be put of buying Lucozade for there children. Micro Factors The micro environment is the factors in a company immediate environment that affect its capabilities to operate effectively.
Customers — Customers should be the main priority of a business, they should aim to keep customers happy and satisfied. Lucozade can do this by continuing to produce high quality drinks that there customers already love as well as bringing out new products to keep it fresh, new and exciting for existing and new customers.
Suppliers — It is important that Lucozade have a good quality supplier and have a good relationship with them, it is also important that they are reliable. If the suppliers deliver materials or ingredients late then this can effect the production of the product. Competitors — There are many competitors within the sports drink industry, such as Powerade, Gatorade and Red Bull.
The key to marketing is differentiation this helps the product stand out from others.
Lucozade compared to other sports drinks offer a wider range of drinks and flavors. They also have a unique bottle design and branding. Media — one way that Lucozade get there brand name out there is through the use of the media and advertising.
Lucozade also use sporting celebrities for there ad campaigns this increases there brand and attracts new customers as well as giving them a good reputation.Lucozade produces many different drinks such as Lucozade Energy, Lucozade Lite, Lucozade Elite and Lucozade Sport.
Through segmentation, Lucozade has come up . SWOT Analysis of Gatorade. Following is the SWOT analysis of the Gatorade: Strengths • Brand Value: Thus, they are a potential threat for Gatorade and the sports drink industry.
The direct competitors of Gatorade are Vitamin Water and Lucozade. References. Bhasin, H., SWOT Analysis of Gatorade. Lucozade Sport Marketing Project. Market Situation 4. Current Marketing Strategy 5. Critique of Marketing Strategy 6.
Findings & Recommendations 7. Appendix 8. Bibliography Section 1: Executive Summary Lucozade sport is an isotonic sports drink aimed at the active and the health conscious, as well as athletes.
Its unique selling point is its. Introduction: Lucozade is a recognised brand name known for its energy and sports drinks. The brand is an important product in the portfolio of GlaxoSmithKline PLC’s (GSK), a global pharmaceutical company with sales of £24 billion in (GSK, , P.1).
Gatorade: Marketing Channel Analysis Essay positioned to be sold at supermarkets and convenience stores. Lucozade Sport is an isotonic drink that releases electrolytes to help maintain the fluid balance by replacing salts and minerals.
This manages to help athletes obtain energy before, during and after sport, making it an ideal energy. Lucozade Sports Drink Marketing Strategy Category Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company, Otsuka Pharmaceutical Co., Marketing Strategy.
SWOT analysis is effective tool for management to form company’s situation analysis in order to focusing company’s marketing strategy.
It indicates company.